Digital Optimization Specialist

Available for the following locations: Remote | Nashville, TN | Louisville, KY

Hello, we're TechnologyAdvice.

At TechnologyAdvice, we are dedicated to educating, advising, and connecting buyers and sellers of business technology. As a trusted resource across hundreds of technology verticals, our unbiased research and crowd-sourced product reviews help buyers find the right software to grow their business.

TechnologyAdvice has been named as one of the Inc. 5000 list of America’s Fastest-Growing Private Companies four times, as well as inclusion in the Inc Best Workplaces list for 2021. In 2019, TechnologyAdvice received a Nashville Business Journal Small Business Award and was named the Market Mover in the Nashville Chamber’s NEXT Awards. We are also a five-time recipient of the annual Tennessee Top Workplaces awards.

TechnologyAdvice is based in Nashville, Tenn, with a diverse workforce and client base located across the globe. We’re growing and always interested in expanding our team with top talent...make sure to check out our perks and benefits listed below!   


The Opportunity… 

As a Digital Optimization Specialist, you’ll have the opportunity to run A/B tests across our portfolio of sites, conduct your own optimization experiments and, most of all, uncover those key data insights from which great ideas are born. It’s a role that blends both the creative and the analytical part of your brain, challenging you everyday to improve your critical thinking. If this sounds like fun to you, read on and let us know.


How You'll Contribute… 

  • Leading the optimization of conversion rates and engagement metrics across our portfolio of sites
  • Using data and insights, maximise landing page values and other key site assets to drive business outcomes
  • A/B test set-up: set-up A/B tests, design and tracking in Visual Website Optimizer (VWO) or Google Optimize, using web design languages according to web design best practices
  • A/B test management: monitor and maintain live tests and capture metrics of completed tests
  • Conduct regular audits of the analytics across our portfolio of sites and tools to ensure data integrity and robustness of the quality of insights being derived
  • Analyze statistical test data to provide recommendations for implementation, delivering consistent improvement in audience conversion funnel
  • Maintain hypothesis backlog to optimize customer conversion rate
  • Partner with engineering team to quickly test hypotheses and deliver business impact
  • Develop new conversion funnel concepts in collaboration with acquisition, product and UX
  • Support of the monetization team with their respective initiatives, as needed
  • Continuously provide leadership support, through critical thinking and a drive to help the entire team grow
  • Stay up-to-date with the latest advertising terminology, technology, and products
  • Leverage user research tools (such as Hotjar, UserTesting and/or UsabilityHub) to identify patterns in user-behavior and design new test case scenarios
  • Assist with testing of new site features, specific but not limited to, features designed to increase conversion rates
  • Design frameworks with succession planning at the forefront, continuously looking to grow the size, scope and contribution of the role to the wider team.


What You Bring…

  • Skilled at using digital analytics solutions (Google Analytics, Omniture or similar)
  • Hands on experience with VWO, Google Optimizer or similar A/B Testing Tools
  • Hands on experience with Google Tag Manager
  • Functional knowledge of HTML, Javascript and CSS
  • Familiar with CMS type platforms (Wordpress, Wix, SquareSpace)
  • Familiar with User Research Tools (such as Hotjar, UserTesting, UsabilityHub or similar)
  • 3-5 years experience in a Conversion Rate Optimization role or similar
  • Willingness to learn; comfortable with data, analyzing results and deciding what to implement. Optimistic in nature.
  • Degree in web development, marketing or mathematics is preferred but not required.


Why You Want Us...

  • Remote/hybrid/in-office work options
  • Comprehensive health insurance (medical, dental, vision, life and disability)
  • 401(k) Retirement Plan with company match
  • Flexible PTO, take time off when you need it!
  • Paid Maternity and Parental Leave
  • MacBook Pro or PC laptop, your choice
  • Ongoing Career Development Meetings
  • Fitness Reimbursement
  • Subscription to the Headspace App
  • Bucket List Benefit: We financially help you check something off your bucket list
  • Monthly Team Outings and Quarterly Volunteer Opportunities
  • Professional development opportunities and incentives
  • Beer on Fridays! It’s 5 O’Clock Somewhere… 
  • Milestone celebrations for birthdays, weddings, work achievements, and more
  • Coffee, snacks, ping pong, and catered lunches 4 days a week in office


To see all job openings and learn more, visit our Careers Page.

Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change. 


We believe that our differences make us stronger and foster a diverse and inclusive culture where people feel safe being themselves. TechnologyAdvice is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.


Pre-employment screening required.


TechnologyAdvice is committed to the safety and wellness of each of our employees. In response to the COVID-19 Pandemic, we follow all CDC and local protocol.