Rapid Rebound Webinar
Date and Time
Tuesday May 19, 2020
11:00 AM - 12:00 PM CDT
May 19
11:00am-12:00pm
Location
Zoom link will be in the confirmation email.
Fees/Admission
Free to attend
Contact Information
Dominique Butts
Send Email
Rapid Rebound Webinar
Description
Rapid Rebound
A March 1, 2020 study by the Boston Consulting Group showed that major crises often result in a rearranging of competitive positions in any industry. At the end of the crisis, businesses that were formerly on top find themselves on the bottom, or at least knocked down a peg or two, and those on the bottom often come out on top.
Those businesses that did well made use of their time during the crisis to prepare a marketing strategy and materials that allowed them to hit the ground running after the crisis was over with a fully developed, thematically appropriate marketing program. Those that fell behind waited until the crisis had past to begin formulating their marketing approach, and found themselves 6-8 weeks behind their more nimble competitors.
In this webinar, we will explore how to develop a Rapid Rebound marketing strategy from the COVID-19 pandemic.
We will look at:
Jeff Bradford, President, The Bradford Group
A former journalist, Jeff has worked in public relations and marketing since 1985, serving as a senior executive of two large Nashville-area public relations and advertising agencies before establishing the Bradford Group in Nashville in 2000.
Focused primarily on clients in the technology, finance, legal, healthcare and commercial real estate industries, the Bradford Group is ranked by O’Dwyer’s magazine – the leading publication covering America’s public relations industry – as the #1 Tennessee PR firm specializing in finance, the #2 Tennessee PR firm specializing in technology and the 6th fastest growing PR firm in the U.S.
On March 1, 2020 the Bradford Group merged with the Dalton Agency of Jacksonville, FL to create Nashville’s fourth largest public relations and advertising agency by revenue. Jeff leads the Nashville office of the merged firm, which maintains the name, the Bradford Group. The firm’s other offices, in Jacksonville and Atlanta, will maintain the Dalton Agency brand. The combined firm generates over $12 million in revenue and has a staff of 93 marketing professionals, of which 21 are based in Nashville.
Jeff is one of three Hall of Fame members of the Nashville Business Journal’s Most Admired CEOs Award and has been honored as Volunteer of the Year by the Nashville Area Chamber of Commerce and Member of the Year by the Nashville Area Junior Chamber of Commerce. He holds a B.A. in English and philosophy from Centre College of Kentucky, where he was awarded numerous honors, including being named to the Dean’s List.
In community service, he serves on the boards of several Nashville-based non-profit organizations, including Knowledge Academies charter school, Safe Haven Family Shelter, You Have the Power, the Nashville chapter of the American Marketing Association and the Executive Board of the Boy Scouts of America Middle Tennessee Council. He is also active in America’s largest chapter of the Entrepreneurs’ Organization, which is based in Nashville, and serves as a mentor at the Nashville Entrepreneur Center.
A March 1, 2020 study by the Boston Consulting Group showed that major crises often result in a rearranging of competitive positions in any industry. At the end of the crisis, businesses that were formerly on top find themselves on the bottom, or at least knocked down a peg or two, and those on the bottom often come out on top.
Those businesses that did well made use of their time during the crisis to prepare a marketing strategy and materials that allowed them to hit the ground running after the crisis was over with a fully developed, thematically appropriate marketing program. Those that fell behind waited until the crisis had past to begin formulating their marketing approach, and found themselves 6-8 weeks behind their more nimble competitors.
In this webinar, we will explore how to develop a Rapid Rebound marketing strategy from the COVID-19 pandemic.
We will look at:
- What you can do now to build credibility during the crisis.
- What strategies and materials you should be preparing now to launch quickly after the crisis has past.
- How to determine the inflection point that indicates the crisis is approaching a point when it is appropriate to launch your Rapid Rebound.
Jeff Bradford, President, The Bradford Group
A former journalist, Jeff has worked in public relations and marketing since 1985, serving as a senior executive of two large Nashville-area public relations and advertising agencies before establishing the Bradford Group in Nashville in 2000.
Focused primarily on clients in the technology, finance, legal, healthcare and commercial real estate industries, the Bradford Group is ranked by O’Dwyer’s magazine – the leading publication covering America’s public relations industry – as the #1 Tennessee PR firm specializing in finance, the #2 Tennessee PR firm specializing in technology and the 6th fastest growing PR firm in the U.S.
On March 1, 2020 the Bradford Group merged with the Dalton Agency of Jacksonville, FL to create Nashville’s fourth largest public relations and advertising agency by revenue. Jeff leads the Nashville office of the merged firm, which maintains the name, the Bradford Group. The firm’s other offices, in Jacksonville and Atlanta, will maintain the Dalton Agency brand. The combined firm generates over $12 million in revenue and has a staff of 93 marketing professionals, of which 21 are based in Nashville.
Jeff is one of three Hall of Fame members of the Nashville Business Journal’s Most Admired CEOs Award and has been honored as Volunteer of the Year by the Nashville Area Chamber of Commerce and Member of the Year by the Nashville Area Junior Chamber of Commerce. He holds a B.A. in English and philosophy from Centre College of Kentucky, where he was awarded numerous honors, including being named to the Dean’s List.
In community service, he serves on the boards of several Nashville-based non-profit organizations, including Knowledge Academies charter school, Safe Haven Family Shelter, You Have the Power, the Nashville chapter of the American Marketing Association and the Executive Board of the Boy Scouts of America Middle Tennessee Council. He is also active in America’s largest chapter of the Entrepreneurs’ Organization, which is based in Nashville, and serves as a mentor at the Nashville Entrepreneur Center.