NTC Tech Talk: Williamson County
Event Sponsors
Date and Time
Thursday Feb 7, 2019
11:30 AM - 1:00 PM CST
11:30am - 1:00pm
Lunch provided
Location
CGI
6640 Carothers Pkwy
Suite #400
Franklin, TN 37067
Fees/Admission
NTC Member: Free
Future NTC Member: $20
Interested in becoming a member? Contact erin.whitaker@technologycouncil.com or heather.patchett@technologycouncil.com
Contact Information
Dominique Butts
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NTC Tech Talk: Williamson County
Description
Your Product is Missing Your Buyer
Many B2B technology companies have a hard time speaking to the real market problems their product or service solves. They love to lead with the technical features and competencies of their product which makes sense, since they've worked hard to create it! However, when launched into the marketplace, those technical capabilities often leave your buyer lost in a sea of jargon that's not only hard to understand, but impossible for them to relate to.
Presentation by:
Many B2B technology companies have a hard time speaking to the real market problems their product or service solves. They love to lead with the technical features and competencies of their product which makes sense, since they've worked hard to create it! However, when launched into the marketplace, those technical capabilities often leave your buyer lost in a sea of jargon that's not only hard to understand, but impossible for them to relate to.
Presentation by:
John Farkas, CEO and Chief Storyteller, Golden Spiral