Marketing & Technology Strategy Peer Network
Date and Time
Tuesday Mar 14, 2017
3:30 PM - 5:00 PM CDT
Tuesday, March 14, 2017
3:30 - 5pm
Location
Tech Hill Commons
500 Interstate Blvd. S
Nashville, TN 37210
Fees/Admission
$15 member
$25 non-member
Contact Information
Jacqui Logan
Send Email
Marketing & Technology Strategy Peer ...
Description
Mixtroz, when marketing your product is NOT enough…
An unfiltered look at “diversity” in tech
An unfiltered look at “diversity” in tech
Join us as Mixtroz Co-Founders discuss the journey of taking their idea from concept to brand to revenue generating product; all without formal tech background. As well as the evolution of their product from “bubbly” event tech to big data, 360-degree ROI event service. The talk will then drill down into the company's experience with marketing a new product: successes, challenges, and lessons learned along the way.
featuring
Kerry Schrader and Ashlee Ammons
Co-Founders, Mixtroz
Although new to the entrepreneurial world, Co-Founders Kerry Schrader and Ashlee Ammons have used their combined 10 years of post-secondary education coupled with more than 30 years of diverse work experience (in Human Resources and Event Production at Senior levels, respectively) to develop networking solution, Mixtroz. Co-Founders, Mixtroz
Kerry Schrader, Cofounder/CEO, holds a BBA, MBA (Kent State U Alum) and the SHRM-SCP designation. Kerry has more than 25 years’ experience positively impacting the human assets of large companies including Ford, Alcoa, and Sears Holdings Corporation. Mrs. Schrader has vast experience developing programs that engage workforces with results that increase productivity and bottom-line profitability. Residing in Franklin, a suburb of Nashville, TN, Kerry is a member of Delta Sigma Theta Sorority and the Nashville Entrepreneur Center, serves as the Corporate Treasurer for a Nashville-based investment group and has volunteered for local charities including Big Brother Big Sisters of Williamson County and Girls, Inc.
Ashlee Ammons, Cofounder/COO, holds a BA in Mass Communications and Public Relations from Baldwin Wallace University in Berea, Ohio. Notably, Ashlee was hired as the 1st intern to NBA Star LeBron James. Recently relocated to Franklin from New York City, Ashlee established a career as an Events Producer working with an impressive list of A- Listers including Oprah Winfrey, Leonardo DiCaprio, and Jay-Z and large brands like Moët Hennessy and Coca-Cola. Much of Ashlee’s passion for Mixtroz comes from her vast knowledge of events and the integration of technology into the landscape in an effort to track analytical data while optimizing consumer experiences.