B2B Analyst Relations: The Secret Sauce to Your Communications Program
Date and Time
Friday May 21, 2021
10:00 AM - 10:30 AM CDT
Location
Virtual: register here
Fees/Admission
Free
Description
For some B2B organizations, the risk of becoming an echo chamber when it comes to company strategy is real. Creating a solid communications plan means enlisting third-party feedback. This is where analyst relations comes in! Analysts can help B2B companies solidify marketing messages that resonate with buyers, by offering expert industry advice that deviates from the norm.
Creating a strong analyst relations strategy, even if it is minimal, ensures your annual company plan and pivotal campaigns skillfully meet market needs. During this session, you’ll get the inside track of what industry analysts are looking for from B2B organizations as well as how to build long-term relationships.
You’ll also learn:
- Why you should invest in analyst relations
- How to schedule and prepare for briefings
- How to create a great executive analyst briefing presentation
About Patty McDonald
As global solution marketing director at Symphony RetailAI, Patty McDonald ensures that the company addresses the retail supply chain market with the right products, services and communications to build profitable market share and meet company objectives. Patty is experienced with strategic leadership positions working with customer executives, industry analysts, sales and product teams to build product solution plans and roadmaps for global technology companies. She is a supply chain expert passionate about engaging and educating internal and external audiences as a spokesperson on trends and best practices for gaining competitive edge.